SparkPost has no permanent free plan in our data — its free option is: Trial availability varies.

What is the cheapest paid SparkPost plan?

Standard starts at $20/month with 50K emails included, then $0.001 per extra emails.

How much does SparkPost cost for 100K emails?

At 100K emails per month, the cheapest option is Standard at about $70/month before taxes and add-ons.

How is SparkPost billed?

A top-up adds money to your Bird balance; usage and plan renewals draw from that balance. A product plan is a separate subscription with its own allowance and renewal period. Each product has its own pricing: free tiers, pay-as-you-go usage, subscriptions or a custom agreement. An email plan covers email; SMS and WhatsApp are billed separately. Agreed custom pricing replaces the standard rate for that product, while other products keep their own rates and continue drawing from the shared Bird balance. Phone numbers and dedicated IPs have recurring rental charges, and setup and registration fees may also apply. Charges use your account's billing currency. Carrier fees, provider fees, and taxes may be additional. A free product or tier can still have paid channel usage, capacity limits, or optional add-ons. Push and RCS are in private beta with limited access.

What are the best SparkPost alternatives?

Popular alternatives are SendGrid, Mailgun, Amazon SES. Compare their plans side by side on this page.

email API pricing

by Bird

Official Pricing

SparkPost pricing, plans & costs

Q: How much does SparkPost cost?

SparkPost has 13 plans: Standard ($20/mo, 50K emails included, then $0.001 per email); SMS (Custom quote); WhatsApp (Custom quote); Lookup (Custom quote); Realtime (Custom quote); Phone numbers (Custom quote); Email (Custom quote); Apple Messages (Custom quote); Voice (Custom quote); Verify (Custom quote); Mailbox (Custom quote); eSIM (Custom quote); Email validation (Custom quote).

Starts at: $20/mo
Free plan: No
Plans: 13
Billed by: emails

Plans at a glance

SparkPost plans and prices

Checked against the official pricing page · 2026-10-08

Cost calculator

SparkPost cost calculator

Monthly emails

100K

Standard estimate

$70/mo

$20/mo, 50K emails included, then $0.001 per email

Estimate covers the main usage meter only; taxes and add-ons are excluded.

SparkPost plans at 100K

vs alternatives (cheapest plan)

How much does SparkPost cost per month?


10K	$20	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom
50K	$20	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom
100K	$70	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom
500K	$470	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom
2M	$1,970	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom	Custom

10K

Standard: $20
SMS: Custom
WhatsApp: Custom
Lookup: Custom
Realtime: Custom
Phone numbers: Custom
Email: Custom
Apple Messages: Custom
Voice: Custom
Verify: Custom
Mailbox: Custom
eSIM: Custom
Email validation: Custom

50K

Standard: $20
SMS: Custom
WhatsApp: Custom
Lookup: Custom
Realtime: Custom
Phone numbers: Custom
Email: Custom
Apple Messages: Custom
Voice: Custom
Verify: Custom
Mailbox: Custom
eSIM: Custom
Email validation: Custom

100K

Standard: $70
SMS: Custom
WhatsApp: Custom
Lookup: Custom
Realtime: Custom
Phone numbers: Custom
Email: Custom
Apple Messages: Custom
Voice: Custom
Verify: Custom
Mailbox: Custom
eSIM: Custom
Email validation: Custom

500K

Standard: $470
SMS: Custom
WhatsApp: Custom
Lookup: Custom
Realtime: Custom
Phone numbers: Custom
Email: Custom
Apple Messages: Custom
Voice: Custom
Verify: Custom
Mailbox: Custom
eSIM: Custom
Email validation: Custom

Standard: $1,970
SMS: Custom
WhatsApp: Custom
Lookup: Custom
Realtime: Custom
Phone numbers: Custom
Email: Custom
Apple Messages: Custom
Voice: Custom
Verify: Custom
Mailbox: Custom
eSIM: Custom
Email validation: Custom

Cheapest plan per volume highlighted. "—" means the plan does not allow that volume.

How SparkPost pricing works

Bird uses a shared balance system where users add funds to cover pay-as-you-go usage, free tiers, and individual recurring product plans across communications channels, infrastructure, and software tools.

A top-up adds money to your Bird balance; usage and plan renewals draw from that balance.
A product plan is a separate subscription with its own allowance and renewal period.
Each product has its own pricing: free tiers, pay-as-you-go usage, subscriptions or a custom agreement. An email plan covers email; SMS and WhatsApp are billed separately.
Agreed custom pricing replaces the standard rate for that product, while other products keep their own rates and continue drawing from the shared Bird balance.
Phone numbers and dedicated IPs have recurring rental charges, and setup and registration fees may also apply.
Charges use your account's billing currency. Carrier fees, provider fees, and taxes may be additional.
A free product or tier can still have paid channel usage, capacity limits, or optional add-ons.
Push and RCS are in private beta with limited access.