Email infrastructure · plans & pricing
7 providers · USD monthly pricing · editorial picks, not delivery-score rankings
Marketing and lifecycle platforms combine sending infrastructure with customer profiles, segmentation, campaign builders, and automation. Costs often scale by contacts or profiles rather than only by emails sent.
Behavioral journeys
Event triggers and customer profiles suit teams coordinating lifecycle messaging around application behavior.
5,000 profiles included
Custom terms
Custom terms
Custom terms
Volume quote unavailable
Check profiles-based pricing and plan limits
Commerce workflows
E-commerce data and omnichannel integrations suit stores comparing campaigns alongside their customer data stack.
500 profiles included
Custom terms
Volume quote unavailable
Check profiles-based pricing and plan limits
Email + SMS
Transactional, marketing and SMS capabilities make Brevo relevant for teams looking at more than one messaging channel.
20K emails included
Custom terms
Custom terms
Custom terms
Custom terms
$55/mo
Standard at 50K emails
Monthly email volume
50Kemails / month
Plan matches use included monthly email allowances, then eligible overages. Daily caps still apply. Contact-, seat- and inbox-based subscriptions cannot be matched from sends alone. Estimates exclude taxes and optional add-ons.
Compare the full directory
| Matched plan / billing | |||
|---|---|---|---|
| SendGridTwilio | Marketing + transactional · Mature deliverability | Essentials50K emails included | $20/moPricing details |
| BrevoBrevo | Transactional + marketing · SMS · EU-based | Standard20K emails included | $55/moPricing details |
| KlaviyoKlaviyo | E-commerce data · Omnichannel · Shopify ecosystem | Billed by profilesSee provider plan details | —Pricing details |
| Customer.ioCustomer.io | Behavioral messaging · Lifecycle workflows · Event triggers | Billed by profilesSee provider plan details | —Pricing details |
| MailerLiteMailerLite | Email marketing · Automation · Budget friendly | Billed by subscribersSee provider plan details | —Pricing details |
| KitKit | Creator newsletters · Sequences · Subscriber API | Billed by subscribersSee provider plan details | —Pricing details |
| LoopsLoops | SaaS lifecycle email · Event tracking · Modern UI | Billed by contactsSee provider plan details | —Pricing details |
Send estimates use the same tracked plans as each provider’s pricing page. “—” means a comparable send-based quote is unavailable, not that sending is free.
The buying guide
Email marketing pricing often follows contacts, profiles or subscribers. A sending-volume slider alone cannot determine the right audience-based plan.
Explore pricing: Customer.ioKlaviyo
The cost of rebuilding missing journeys can outweigh a small subscription saving. Map your actual campaign workflow before choosing a platform.
A customer expecting a receipt has not necessarily agreed to receive a newsletter. Your data model should distinguish these permissions.
Explore pricing: KitMailerLite
Many marketing products bill by contacts, subscribers or profiles rather than emails sent. The comparison does not turn those units into invented sending allowances. Open the provider page and calculate pricing using its own billing unit.
Compare send limits, automation depth, segmentation, event ingestion, channel integrations and consent handling. Check whether transactional email and SMS are included or separately billed.
Some platforms offer both. Review whether they use separate products, streams or pricing plans, and make sure marketing opt-outs do not accidentally disrupt essential application notices.