Loops has no permanent free plan in our data — its free option is: Trial.

What is the cheapest paid Loops plan?

Standard starts at $49/month with 5,000 contacts included, then $0.01 per extra contacts.

How much does Loops cost for 10K contacts?

At 10K contacts per month, the cheapest option is Standard at about $99/month before taxes and add-ons.

Paid plans are based on the number of subscribed contacts. Transactional email sending is included at no additional charge on paid plans. A subscribed contact is an email address marked as subscribed; unsubscribed contacts do not count toward pricing. Every plan, including Free, lets you upload as many contacts as you'd like. Loops does not charge for team seats. Paid plans don't cap the total number of emails you can send. Each team on paid plans can send up to 1,000 emails per second; Free accounts can send up to 10 emails per second. Emails over the rate limit are enqueued until they can be sent. Loops is free to start, with no credit card required.

What are the best Loops alternatives?

Popular alternatives are Customer.io, Resend, Kit. Compare their plans side by side on this page.

email API pricing

by Loops

Official Pricing

Loops pricing, plans & costs

Q: How much does Loops cost?

Loops has 2 plans: Standard ($49/mo, 5,000 contacts included, then $0.01 per contact); Early Stage Plan (Free) (Custom quote).

Starts at: $49/mo
Free plan: No
Plans: 2
Billed by: contacts

Plans at a glance

Loops plans and prices

Checked against the official pricing page · 2026-10-08

Cost calculator

Loops cost calculator

Number of contacts

10K

Standard estimate

$99/mo

$49/mo, 5,000 contacts included, then $0.01 per contact

Estimate covers the main usage meter only; taxes and add-ons are excluded.

Loops plans at 10K

vs alternatives (cheapest plan)

Resend$20
Loops$99
Kit$119
Customer.io$145

How much does Loops cost per month?


1,000	$49	Custom
5,000	$49	Custom
10K	$99	Custom
50K	$499	Custom
200K	$1,999	Custom

1,000

Standard: $49
Early Stage Plan (Free): Custom

5,000

Standard: $49
Early Stage Plan (Free): Custom

10K

Standard: $99
Early Stage Plan (Free): Custom

50K

Standard: $499
Early Stage Plan (Free): Custom

200K

Standard: $1,999
Early Stage Plan (Free): Custom

Cheapest plan per volume highlighted. "—" means the plan does not allow that volume.

How Loops pricing works

Loops offers a Free plan and paid contact-based plans priced by the number of subscribed contacts. Unsubscribed contacts do not count toward pricing, and teams can upload unlimited contacts on any plan. Paid plans include unlimited email sends with no per-seat charges and allow sending up to 1,000 emails per second, while the Free plan allows up to 4,000 sends per rolling 30 days to your 1,000 newest contacts.

Paid plans are based on the number of subscribed contacts.
Transactional email sending is included at no additional charge on paid plans.
A subscribed contact is an email address marked as subscribed; unsubscribed contacts do not count toward pricing.
Every plan, including Free, lets you upload as many contacts as you'd like.
Loops does not charge for team seats.
Paid plans don't cap the total number of emails you can send.
Each team on paid plans can send up to 1,000 emails per second; Free accounts can send up to 10 emails per second. Emails over the rate limit are enqueued until they can be sent.
Loops is free to start, with no credit card required.