Kit has no permanent free plan in our data — its free option is: Creator free plan.

What is the cheapest paid Kit plan?

Standard starts at $29/month with 1,000 subscribers included, then $0.01 per extra subscribers.

How much does Kit cost for 10K subscribers?

At 10K subscribers per month, the cheapest option is Standard at about $119/month before taxes and add-ons.

Pay yearly—save 17% + LIMITED TIME PRO OFFER Discount applies only to your first year of Pro. Your plan will renew at the standard rate after that. 14-day free trial. No credit card required. Free migrations.

What are the best Kit alternatives?

Popular alternatives are MailerLite, Loops, Customer.io. Compare their plans side by side on this page.

email API pricing

by Kit

Official Pricing

Kit pricing, plans & costs

Q: How much does Kit cost?

Kit has 4 plans: Standard ($29/mo, 1,000 subscribers included, then $0.01 per subscriber); Free (Custom quote); Creator (Custom quote); Pro (Custom quote).

Starts at: $29/mo
Free plan: No
Plans: 4
Billed by: subscribers

Plans at a glance

Kit plans and prices

Checked against the official pricing page · 2026-10-08

Cost calculator

Kit cost calculator

Number of subscribers

10K

Standard estimate

$119/mo

$29/mo, 1,000 subscribers included, then $0.01 per subscriber

Estimate covers the main usage meter only; taxes and add-ons are excluded.

Kit plans at 10K

vs alternatives (cheapest plan)

How much does Kit cost per month?


1,000	$29	Custom	Custom	Custom
5,000	$69	Custom	Custom	Custom
10K	$119	Custom	Custom	Custom
50K	$519	Custom	Custom	Custom
200K	$2,019	Custom	Custom	Custom

1,000

Standard: $29
Free: Custom
Creator: Custom
Pro: Custom

5,000

Standard: $69
Free: Custom
Creator: Custom
Pro: Custom

10K

Standard: $119
Free: Custom
Creator: Custom
Pro: Custom

50K

Standard: $519
Free: Custom
Creator: Custom
Pro: Custom

200K

Standard: $2,019
Free: Custom
Creator: Custom
Pro: Custom

Cheapest plan per volume highlighted. "—" means the plan does not allow that volume.

Kit feature comparison from the official pricing page

Feature	Free	Creator	Pro
Subscribers	Up to 10,000	Unlimited	Unlimited
Create landing pages	Unlimited	Unlimited	Unlimited
Create email opt-in forms	Unlimited	Unlimited	Unlimited
Create a newsletter feed & website	Included	Included	Included
Landing page and form templates	Included	Included	Included
Customizable domain	Included	Included	Included
Unlimited traffic	Included	Included	Included
Deliver opt-in incentives	Included	Included	Included
List growth reporting	Included	Included	Included
Free Recommendations	Included	Included	Included
Smart Recommendations	Included	Included	Included
Facebook custom audiences	Not included	Not included	Included
Newsletter referral system	Not included	Not included	Included
Growth Concierge team	Not included	Not included	Included
Subscriber tagging	Included	Included	Included
Subscriber segmentation	Included	Included	Included
Unsubscribe page builder	Included	Included	Included
Users	1	2	Unlimited
Subscriber engagement scoring	Not included	Not included	Included
Subscriber Signals	Not included	Not included	Included
Engagement analytics	Not included	Not included	Included
Send email broadcasts	Included	Included	Included
Email template library	Included	Included	Included
Image library	Included	Included	Included
Create custom email templates	Included	Included	Included
Conditional email content	Included	Included	Included
Resend unopened campaigns	Included	Included	Included
A/B split testing	2 subject lines	2 subject lines	5 subject lines
Remove Kit branding	Not included	Included	Included
Email editor version history	Not included	Included	Included
Schedule in subscriber’s local time zone	Not included	Included	Included
Advanced A/B split testing	Not included	Not included	Included
Collaborative editing	Not included	Not included	Included
Edit links in sent broadcasts	Not included	Not included	Included
Deliverability reporting	Not included	Not included	Included
Insights dashboard	Not included	Not included	Included
Custom tracking domain	Not included	Not included	Included
Content snippets	Included	Included	Included
Visual automation template library	Not included	Unlimited	Unlimited
Visual automation builder	Not included	Unlimited	Unlimited
API documentation	Included	Included	Included
Automated email sequences	Not included	Included	Included
RSS Campaigns	Not included	Included	Included
100+ direct apps	Not included	Included	Included
Kit MCP	Not included	Included	Included
Sell digital products	Included	Included	Included
Run paid newsletters	Included	Included	Included
Sell recurring subscriptions	Included	Included	Included
Set up virtual tip jars	Included	Included	Included
Low transaction fees	3.5% + 30c	3.5% + 30c	3.5% + 30c
Paid Recommendations	Not included	Included	Included
Paid Recommendations fees	Not included	23.5%	23.5%
Newsletter sponsorships	Not included	Included	Included
Abandon checkout	Not included	Included	Included
Kit University	Included	Included	Included
Product support	Email support	24/7 support (email & chat)	24/7 priority support (email & chat)
Free migration from another platform	Not included	Included	Included

Subscribers

Free: Up to 10,000
Creator: Unlimited
Pro: Unlimited

Create landing pages

Free: Unlimited
Creator: Unlimited
Pro: Unlimited

Create email opt-in forms

Free: Unlimited
Creator: Unlimited
Pro: Unlimited

Create a newsletter feed & website

Free: Included
Creator: Included
Pro: Included

Landing page and form templates

Free: Included
Creator: Included
Pro: Included

Customizable domain

Free: Included
Creator: Included
Pro: Included

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How Kit pricing works

Kit offers three main plans (Free, Creator, and Pro) priced according to subscriber tiers, starting at 1,000 email subscribers. Paying yearly provides a 17% discount, and paid plans include a 14-day free trial without requiring a credit card.

Pay yearly—save 17% + LIMITED TIME PRO OFFER
Discount applies only to your first year of Pro. Your plan will renew at the standard rate after that.
14-day free trial. No credit card required. Free migrations.