PriceIndex

Email APIs · side by side

Klaviyo vs Novu

Compare Klaviyo, Novu by sending volume, delivery webhooks, inbound email, domain limits and retention.

Email APIs pricing calculator

These providers bill in different units. Each estimate uses its own workload; there is no same-volume price winner.

Klaviyo

10K

Novu

0

Klaviyo

Custom / not listed

Custom / unlisted usage pricing · 10K profiles

Novu

$0 / mo

Free · 0 workflow runs

Listed USD plan fees and tracked usage only. Unlisted compute, transfer, extras, taxes and contract terms are excluded. Custom or unsupported plan usage is not estimated.

Email APIs overview & pricing

Provider
Klaviyo
Klaviyo
Novu
Novu
Billing unit
Klaviyo
profiles
Novu
workflow runs
Plan at selected usage
Klaviyo
Custom / unlisted usage pricing
Novu
Free
Monthly estimate
Klaviyo
Custom / not listed
Novu
$0/mo
Workload
Klaviyo
10K profiles
Novu
0 workflow runs
Free access
Klaviyo
Limited free plan
Novu
Free tier includes 10,000 workflow runs per month across all channels, up to 20 workflows, 2 environments, and up to 3 t
Published plans
Klaviyo
Free
Novu
Free, Pro, Team, Enterprise, Enterprise On-Prem Self-Hosted
Prices checked
Klaviyo
2026-10-08
Novu
2026-10-08

Email APIs monthly cost

Klaviyo: Not pricedNovu: $0

Different workloads, separate estimates

Separate transactional delivery from campaigns, outreach and agent inboxes. Compare monthly sends and daily caps; contacts, seats and inboxes are not sending allowances. Budget separately for dedicated IPs, validation and attachments.

Which email providers fit your needs?

Klaviyo features & plan notes

  • E-commerce data
  • Omnichannel
  • Shopify ecosystem

Novu features & plan notes

  • Unified multi-channel orchestration across email, in-app inbox, SMS, push, and chat
  • Pre-built embeddable Inbox component and subscriber preference management
  • Workflow engine supporting digests, delays, conditional logic, and provider integrations
  • Open-source core with options for cloud hosting or self-hosted deployment
  • 10,000 workflow runs / month
  • All channels: Email, In-app, SMS, Chat, Push
  • US + EU data residency
  • Up to 20 workflows
  • 2 environments (Dev + Prod)
  • Activity feed retention: 24 hours
  • Up to 3 team members

How to compare email providers

Separate transactional delivery from campaigns, outreach and agent inboxes. Compare monthly sends and daily caps; contacts, seats and inboxes are not sending allowances. Budget separately for dedicated IPs, validation and attachments.

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Klaviyo vs Novu — FAQ

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