2,500
- Free
- $0
- B2C Essentials
- $175
- B2C Professional
- $600
- Enterprise
- Custom
A
authentication pricing
by Okta
Auth0 pricing, plans & costs
Okta's customer identity platform with universal login, social, MFA and enterprise SSO.
- Starts at
- $35/mo
- Free plan
- Yes
- Plans
- 4
- Billed by
- MAUs
Plans at a glance
Auth0 plans and prices
Estimated from public pricing
Cost calculator
Auth0 cost calculator
25K
B2C Essentials estimate
$1,750/mo
$35/mo, 500 MAUs included, then $0.07 per MAU
Estimate covers the main usage meter only; taxes and add-ons are excluded.
Auth0 plans at 25K
vs alternatives (cheapest plan)
How much does Auth0 cost per month?
| 2,500 | $0 | $175 | $600 | Custom |
|---|---|---|---|---|
| 12.5K | $0 | $875 | $3,000 | Custom |
| 25K | $0 | $1,750 | $6,000 | Custom |
| 125K | — | $8,750 | $30,000 | Custom |
| 500K | — | $35,000 | $120,000 | Custom |
12.5K
- Free
- $0
- B2C Essentials
- $875
- B2C Professional
- $3,000
- Enterprise
- Custom
25K
- Free
- $0
- B2C Essentials
- $1,750
- B2C Professional
- $6,000
- Enterprise
- Custom
125K
- Free
- —
- B2C Essentials
- $8,750
- B2C Professional
- $30,000
- Enterprise
- Custom
500K
- Free
- —
- B2C Essentials
- $35,000
- B2C Professional
- $120,000
- Enterprise
- Custom
Cheapest plan per volume highlighted. "—" means the plan does not allow that volume.
Auth0 plan feature comparison
| Audit logs | 1-day logs | 2-day logs | 10-day logs | 30-day logs |
|---|---|---|---|---|
| Branding & custom domain | Custom domain | Custom domain | Full branding | Full branding |
| Enterprise SSO (SAML) | Not included | Not included | Not included | Unlimited SSO |
| MFA / passkeys | Basic | Standard MFA | Enhanced MFA | Adaptive MFA |
| Monthly active users | 25,000 MAUs | From 500 MAUs | From 1,000 MAUs | Custom |
| Organizations / B2B | Up to 5 orgs | Not included | Not included | Unlimited orgs |
| Social login | Unlimited social | Unlimited social | Unlimited social | Unlimited |
| Support | Community | Standard | Standard | Premium |
Audit logs
- Free
- 1-day logs
- B2C Essentials
- 2-day logs
- B2C Professional
- 10-day logs
- Enterprise
- 30-day logs
Branding & custom domain
- Free
- Custom domain
- B2C Essentials
- Custom domain
- B2C Professional
- Full branding
- Enterprise
- Full branding
Enterprise SSO (SAML)
- Free
- Not included
- B2C Essentials
- Not included
- B2C Professional
- Not included
- Enterprise
- Unlimited SSO
MFA / passkeys
- Free
- Basic
- B2C Essentials
- Standard MFA
- B2C Professional
- Enhanced MFA
- Enterprise
- Adaptive MFA
Monthly active users
- Free
- 25,000 MAUs
- B2C Essentials
- From 500 MAUs
- B2C Professional
- From 1,000 MAUs
- Enterprise
- Custom
Organizations / B2B
- Free
- Up to 5 orgs
- B2C Essentials
- Not included
- B2C Professional
- Not included
- Enterprise
- Unlimited orgs
Social login
- Free
- Unlimited social
- B2C Essentials
- Unlimited social
- B2C Professional
- Unlimited social
- Enterprise
- Unlimited
Support
- Free
- Community
- B2C Essentials
- Standard
- B2C Professional
- Standard
- Enterprise
- Premium
How Auth0 pricing works
Auth0 bills per monthly active user (MAU) tier with separate B2C and B2B plans. Free covers 25,000 MAUs.
- Paid plans are priced in MAU bands, not a flat per-user rate.
- Enterprise connections (SAML) require B2B plans.
Auth0 is best for
Enterprise-grade CIAM
Complex login flows (Actions)
Regulated industries
Auth0 alternatives
Related comparison guides
Auth0 pricing FAQ
Source: official Auth0 pricing page. Estimated. Prices change — confirm before buying.