Auth & Backend · side by side
Amazon Cognito vs Okta Customer Identity
Compare Amazon Cognito, Okta Customer Identity by active-user allowances, social login, MFA, SSO, organizations and audit logs.
Auth & Backend pricing calculator
50K
Amazon Cognito
$220 / mo
Lite · 50K monthly active users
Okta Customer Identity
Custom / not listed
Custom / unlisted usage pricing · 50K monthly active users
Listed USD plan fees and tracked usage only. Unlisted compute, transfer, extras, taxes and contract terms are excluded. Custom or unsupported plan usage is not estimated.
Auth & Backend overview & pricing
| Auth & Backend | Amazon Cognito | Okta Customer Identity |
|---|---|---|
| Provider | Amazon Web Services | Okta |
| Billing unit | monthly active users | monthly active users |
| Plan at selected usage | Lite | Custom / unlisted usage pricing |
| Monthly estimate | $220/mo | Custom / not listed |
| Workload | 50K monthly active users | 50K monthly active users |
| Free access | 10K MAUs | 25K MAUs (Auth0) |
| Published plans | Lite, Essentials, Plus | Okta Integrator Free Plan, Starter, Core Essentials, Essentials, Professional, Enterprise, Customer Identity - Enterprise base platform, Customer Identity - B2C Suite, Customer Identity - B2B Suite |
| Prices checked | 2026-10-08 | 2026-10-08 |
Provider
- Amazon Cognito
- Amazon Web Services
- Okta Customer Identity
- Okta
Billing unit
- Amazon Cognito
- monthly active users
- Okta Customer Identity
- monthly active users
Plan at selected usage
- Amazon Cognito
- Lite
- Okta Customer Identity
- Custom / unlisted usage pricing
Monthly estimate
- Amazon Cognito
- $220/mo
- Okta Customer Identity
- Custom / not listed
Workload
- Amazon Cognito
- 50K monthly active users
- Okta Customer Identity
- 50K monthly active users
Free access
- Amazon Cognito
- 10K MAUs
- Okta Customer Identity
- 25K MAUs (Auth0)
Published plans
- Amazon Cognito
- Lite, Essentials, Plus
- Okta Customer Identity
- Okta Integrator Free Plan, Starter, Core Essentials, Essentials, Professional, Enterprise, Customer Identity - Enterprise base platform, Customer Identity - B2C Suite, Customer Identity - B2B Suite
Prices checked
- Amazon Cognito
- 2026-10-08
- Okta Customer Identity
- 2026-10-08
Auth & Backend monthly cost
Amazon Cognito: $220Okta Customer Identity: Not priced
Cost by monthly active users
Cost curve data
| monthly active users | Amazon Cognito | Okta Customer Identity |
|---|---|---|
| 0 | $0 | $0 |
| 12.5K | $14 | Not priced |
| 25K | $83 | Not priced |
| 50K | $220 | Not priced |
| 100K | $495 | Not priced |
| 250K | $1,320 | Not priced |
| 500K | $2,695 | Not priced |
0
- Amazon Cognito
- $0
- Okta Customer Identity
- $0
12.5K
- Amazon Cognito
- $14
- Okta Customer Identity
- Not priced
25K
- Amazon Cognito
- $83
- Okta Customer Identity
- Not priced
50K
- Amazon Cognito
- $220
- Okta Customer Identity
- Not priced
100K
- Amazon Cognito
- $495
- Okta Customer Identity
- Not priced
250K
- Amazon Cognito
- $1,320
- Okta Customer Identity
- Not priced
500K
- Amazon Cognito
- $2,695
- Okta Customer Identity
- Not priced
Auth & Backend feature comparison
| Auth & Backend | Amazon Cognito | Okta Customer Identity |
|---|---|---|
| 40 million users or more | Not listed | |
| Sign-in with social, SAML, or OIDC providers | Not listed | |
| Sign-in with username and password | Not listed | |
| MFA with authenticator apps and SMS one-time codes | Not listed | |
| Custom runtime action with Lambda triggers | Not listed | |
| Customize managed login page with CSS | Not listed | |
| 99.9% service level agreement | Not listed | |
| Customize managed login page with visual editor | Not listed | |
| MFA with email one-time codes | Not listed | |
| Passwordless sign-in with one-time codes | Not listed | |
| Passkeys sign-in with biometrics and hardware keys | Not listed | |
| Prevent reuse of previous passwords | Not listed | |
| Customize access token scopes and claims at runtime | Not listed | |
| Support for refresh token rotation | Not listed | |
| Protect against malicious sign-in attempts | Not listed | |
| Log and analyze threat profiles and user activity | Not listed | |
| Risk-based adaptive authentication | Not listed | |
| Compromised credentials detection to protect against unsafe passwords | Not listed | |
| Export threat profiles and user activity | Not listed | |
| Multi-Region replication | Not listed | |
| Machine-to-machine authorization | Add-on | Not listed |
| Higher API RPS quota | Add-on | Not listed |
40 million users or more
- Amazon Cognito
- Okta Customer Identity
- Not listed
Sign-in with social, SAML, or OIDC providers
- Amazon Cognito
- Okta Customer Identity
- Not listed
Sign-in with username and password
- Amazon Cognito
- Okta Customer Identity
- Not listed
MFA with authenticator apps and SMS one-time codes
- Amazon Cognito
- Okta Customer Identity
- Not listed
Custom runtime action with Lambda triggers
- Amazon Cognito
- Okta Customer Identity
- Not listed
Customize managed login page with CSS
- Amazon Cognito
- Okta Customer Identity
- Not listed
99.9% service level agreement
- Amazon Cognito
- Okta Customer Identity
- Not listed
Customize managed login page with visual editor
- Amazon Cognito
- Okta Customer Identity
- Not listed
MFA with email one-time codes
- Amazon Cognito
- Okta Customer Identity
- Not listed
Passwordless sign-in with one-time codes
- Amazon Cognito
- Okta Customer Identity
- Not listed
Passkeys sign-in with biometrics and hardware keys
- Amazon Cognito
- Okta Customer Identity
- Not listed
Prevent reuse of previous passwords
- Amazon Cognito
- Okta Customer Identity
- Not listed
Customize access token scopes and claims at runtime
- Amazon Cognito
- Okta Customer Identity
- Not listed
Support for refresh token rotation
- Amazon Cognito
- Okta Customer Identity
- Not listed
Protect against malicious sign-in attempts
- Amazon Cognito
- Okta Customer Identity
- Not listed
Log and analyze threat profiles and user activity
- Amazon Cognito
- Okta Customer Identity
- Not listed
Risk-based adaptive authentication
- Amazon Cognito
- Okta Customer Identity
- Not listed
Compromised credentials detection to protect against unsafe passwords
- Amazon Cognito
- Okta Customer Identity
- Not listed
Export threat profiles and user activity
- Amazon Cognito
- Okta Customer Identity
- Not listed
Multi-Region replication
- Amazon Cognito
- Okta Customer Identity
- Not listed
Machine-to-machine authorization
- Amazon Cognito
- Add-on
- Okta Customer Identity
- Not listed
Higher API RPS quota
- Amazon Cognito
- Add-on
- Okta Customer Identity
- Not listed
Showing 15 of 22
Which authentication & backend providers fit your needs?
Amazon Cognito features & plan notes
- AWS native
- Pay per MAU
- User pools
- 40 million users or more
- Sign-in with social, SAML, or OIDC providers
- Sign-in with username and password
- MFA with authenticator apps and SMS one-time codes
- Custom runtime action with Lambda triggers
- Customize managed login page with CSS
- 99.9% service level agreement
- Free tier of 10,000 MAUs per month (direct/social sign-in)
- Free tier of 50 MAUs per month for SAML/OIDC federation
- Available Advanced Security Features (ASF) add-on
Okta Customer Identity features & plan notes
- Enterprise CIAM
- Compliance
- Workforce + customer
How to compare authentication & backend providers
Check how each provider defines an active user and separates consumer identity from enterprise organizations. SAML, MFA, custom domains and audit logs can be gated behind higher plans. A backend platform can also charge separately for storage, functions and traffic.
Browse Auth & Backend pricing