Is Amazon Cognito free?

Yes. Amazon Cognito has a Lite plan at $0/month that includes 10K monthly active users.

How much does Amazon Cognito cost for 50K monthly active users?

At 50K monthly active users per month, the cheapest option is Lite at about $220/month before taxes and add-ons.

How is Amazon Cognito billed?

Lite, Essentials and Plus tiers differ in features. SAML/OIDC federated users are billed separately.

What are the best Amazon Cognito alternatives?

Popular alternatives are Okta Customer Identity, Auth0. Compare their plans side by side on this page.

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Amazon Cognito pricing, plans & costs

Q: How much does Amazon Cognito cost?

Amazon Cognito has 3 plans: Lite ($0/mo, 10K monthly active users included, then $0.0055 per MAU); Essentials ($0/mo, 10K monthly active users included, then $0.015 per MAU); Plus ($0/mo, then $0.02 per MAU).

Amazon Cognito — AWS-native user pools and identity federation.

Starts at: Free
Free plan: Yes
Plans: 3
Billed by: monthly active users

Plans at a glance

Amazon Cognito plans and prices

Estimated from public pricing

Cost calculator

Amazon Cognito cost calculator

Monthly monthly active users

50K

Essentials estimate

$600/mo

$0/mo, 10K monthly active users included, then $0.015 per MAU

Estimate covers the main usage meter only; taxes and add-ons are excluded.

Amazon Cognito plans at 50K

vs alternatives (cheapest plan)

How much does Amazon Cognito cost per month?


5,000	$0	$0	$100
25K	$83	$225	$500
50K	$220	$600	$1,000
250K	$1,320	$3,600	$5,000
1M	$5,445	$14,850	$20,000

5,000

Lite: $0
Essentials: $0
Plus: $100

25K

Lite: $83
Essentials: $225
Plus: $500

50K

Lite: $220
Essentials: $600
Plus: $1,000

250K

Lite: $1,320
Essentials: $3,600
Plus: $5,000

Lite: $5,445
Essentials: $14,850
Plus: $20,000

Cheapest plan per volume highlighted. "—" means the plan does not allow that volume.

Amazon Cognito plan feature comparison


Audit logs	CloudTrail	CloudTrail	Log export
Branding & custom domain	Hosted UI	Managed login	Managed login
Enterprise SSO (SAML)	$0.015/MAU	$0.015/MAU	$0.015/MAU
MFA / passkeys	SMS/TOTP	Passkeys + MFA	Adaptive
Monthly active users	10K free, then $0.0055	10K free, then $0.015	$0.02/MAU
Organizations / B2B	Not included	Not included	Not included
Social login	Social federation	Social federation	Social federation
Support	AWS support	AWS support	AWS support

Audit logs

Lite: CloudTrail
Essentials: CloudTrail
Plus: Log export

Branding & custom domain

Lite: Hosted UI
Essentials: Managed login
Plus: Managed login

Enterprise SSO (SAML)

Lite: $0.015/MAU
Essentials: $0.015/MAU
Plus: $0.015/MAU

MFA / passkeys

Lite: SMS/TOTP
Essentials: Passkeys + MFA
Plus: Adaptive

Monthly active users

Lite: 10K free, then $0.0055
Essentials: 10K free, then $0.015
Plus: $0.02/MAU

Organizations / B2B

Lite: Not included
Essentials: Not included
Plus: Not included

Social login

Lite: Social federation
Essentials: Social federation
Plus: Social federation

Support

Lite: AWS support
Essentials: AWS support
Plus: AWS support

How Amazon Cognito pricing works

Cognito Essentials includes 10,000 MAUs free, then per-MAU pricing that drops with volume.

Lite, Essentials and Plus tiers differ in features.
SAML/OIDC federated users are billed separately.

Amazon Cognito is best for

AWS-native apps

Very large user bases

IAM integration

Amazon Cognito alternatives

Okta Customer Identity

$100,000/mo at 50K

Enterprise CIAM · Compliance · Workforce + customer

Amazon Cognito vs Okta Customer Identity

Auth0

$3,500/mo at 50K

Enterprise SSO · Actions

Amazon Cognito vs Auth0

Related comparison guides

Customer Identity & Access Management (CIAM) Platforms All Auth & Backend

Amazon Cognito pricing FAQ

Source: official Amazon Cognito pricing page. Estimated. Prices change — confirm before buying.