CRMs & Customer Data · plans & pricing
4 providers · USD monthly pricing · ordered by popularity
CDPs collect customer events; reverse ETL tools push warehouse data back into CRMs, ad platforms and support tools. Pricing scales with destinations, tracked users or events.
Twilio
Event tracking · 300+ integrations · Profiles
$600/mo
at 50K monthly tracked users
Twilio Segment pricing detailsRudderStack
Open-source CDP · Warehouse-first · Event streaming
$800/mo
at 5 million events
RudderStack pricing detailsHightouch
Reverse ETL · Composable CDP · AI decisioning
$875/mo
at 5 destinations
Hightouch pricing detailsRelative to each provider's typical workload
1×typical usage
Providers bill in different units, so usage is never converted between them. Each estimate scales that provider's own typical workload, shown under its price. Estimates exclude taxes and optional add-ons.
Compare the full directory
| Twilio SegmentTwilio | Event tracking · 300+ integrations · Profiles | 1K MTUs | $600/moat 50K monthly tracked usersPricing details |
| RudderStackRudderStack | Open-source CDP · Warehouse-first · Event streaming | 1M events/mo | $800/moat 5 million eventsPricing details |
| HightouchHightouch | Reverse ETL · Composable CDP · AI decisioning | Free plan | $875/moat 5 destinationsPricing details |
| CensusFivetran | Reverse ETL · Warehouse-native · Audience hub | Free plan | $550/moat 5 destinationsPricing details |
The buying guide
Twilio Segment, RudderStack, Hightouch are the most widely used providers in this list. The directory is ordered by popularity by default; sort by price or name to change it.
At each provider's typical usage, Census has the lowest estimate in this list at $550/mo. Estimates use tracked plans and exclude taxes and add-ons.
4 providers are tracked on this page, each with a dedicated pricing page.