Auth & Backend · side by side
Amazon Cognito compared to other Authentication & backend providers
Compare Amazon Cognito by active-user allowances, social login, MFA, SSO, organizations and audit logs.
Auth & Backend pricing calculator
50K
Amazon Cognito
$220 / mo
Lite · 50K monthly active users
Listed USD plan fees and tracked usage only. Unlisted compute, transfer, extras, taxes and contract terms are excluded. Custom or unsupported plan usage is not estimated.
Auth & Backend overview & pricing
| Auth & Backend | Amazon Cognito |
|---|---|
| Provider | Amazon Web Services |
| Billing unit | monthly active users |
| Plan at selected usage | Lite |
| Monthly estimate | $220/mo |
| Workload | 50K monthly active users |
| Free access | 10K MAUs |
| Published plans | Lite, Essentials, Plus |
| Prices checked | 2026-10-08 |
Provider
- Amazon Cognito
- Amazon Web Services
Billing unit
- Amazon Cognito
- monthly active users
Plan at selected usage
- Amazon Cognito
- Lite
Monthly estimate
- Amazon Cognito
- $220/mo
Workload
- Amazon Cognito
- 50K monthly active users
Free access
- Amazon Cognito
- 10K MAUs
Published plans
- Amazon Cognito
- Lite, Essentials, Plus
Prices checked
- Amazon Cognito
- 2026-10-08
Auth & Backend monthly cost
Amazon Cognito: $220
Cost by monthly active users
Cost curve data
| monthly active users | Amazon Cognito |
|---|---|
| 0 | $0 |
| 12.5K | $14 |
| 25K | $83 |
| 50K | $220 |
| 100K | $495 |
| 250K | $1,320 |
| 500K | $2,695 |
0
- Amazon Cognito
- $0
12.5K
- Amazon Cognito
- $14
25K
- Amazon Cognito
- $83
50K
- Amazon Cognito
- $220
100K
- Amazon Cognito
- $495
250K
- Amazon Cognito
- $1,320
500K
- Amazon Cognito
- $2,695
Auth & Backend feature comparison
| Auth & Backend | Amazon Cognito |
|---|---|
| 40 million users or more | |
| Sign-in with social, SAML, or OIDC providers | |
| Sign-in with username and password | |
| MFA with authenticator apps and SMS one-time codes | |
| Custom runtime action with Lambda triggers | |
| Customize managed login page with CSS | |
| 99.9% service level agreement | |
| Customize managed login page with visual editor | |
| MFA with email one-time codes | |
| Passwordless sign-in with one-time codes | |
| Passkeys sign-in with biometrics and hardware keys | |
| Prevent reuse of previous passwords | |
| Customize access token scopes and claims at runtime | |
| Support for refresh token rotation | |
| Protect against malicious sign-in attempts | |
| Log and analyze threat profiles and user activity | |
| Risk-based adaptive authentication | |
| Compromised credentials detection to protect against unsafe passwords | |
| Export threat profiles and user activity | |
| Multi-Region replication | |
| Machine-to-machine authorization | Add-on |
| Higher API RPS quota | Add-on |
40 million users or more
- Amazon Cognito
Sign-in with social, SAML, or OIDC providers
- Amazon Cognito
Sign-in with username and password
- Amazon Cognito
MFA with authenticator apps and SMS one-time codes
- Amazon Cognito
Custom runtime action with Lambda triggers
- Amazon Cognito
Customize managed login page with CSS
- Amazon Cognito
99.9% service level agreement
- Amazon Cognito
Customize managed login page with visual editor
- Amazon Cognito
MFA with email one-time codes
- Amazon Cognito
Passwordless sign-in with one-time codes
- Amazon Cognito
Passkeys sign-in with biometrics and hardware keys
- Amazon Cognito
Prevent reuse of previous passwords
- Amazon Cognito
Customize access token scopes and claims at runtime
- Amazon Cognito
Support for refresh token rotation
- Amazon Cognito
Protect against malicious sign-in attempts
- Amazon Cognito
Log and analyze threat profiles and user activity
- Amazon Cognito
Risk-based adaptive authentication
- Amazon Cognito
Compromised credentials detection to protect against unsafe passwords
- Amazon Cognito
Export threat profiles and user activity
- Amazon Cognito
Multi-Region replication
- Amazon Cognito
Machine-to-machine authorization
- Amazon Cognito
- Add-on
Higher API RPS quota
- Amazon Cognito
- Add-on
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Which authentication & backend providers fit your needs?
Amazon Cognito features & plan notes
- AWS native
- Pay per MAU
- User pools
- 40 million users or more
- Sign-in with social, SAML, or OIDC providers
- Sign-in with username and password
- MFA with authenticator apps and SMS one-time codes
- Custom runtime action with Lambda triggers
- Customize managed login page with CSS
- 99.9% service level agreement
- Free tier of 10,000 MAUs per month (direct/social sign-in)
- Free tier of 50 MAUs per month for SAML/OIDC federation
- Available Advanced Security Features (ASF) add-on
How to compare authentication & backend providers
Check how each provider defines an active user and separates consumer identity from enterprise organizations. SAML, MFA, custom domains and audit logs can be gated behind higher plans. A backend platform can also charge separately for storage, functions and traffic.
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